CULTURAL REWILDING's founder Alberto Frigo was born in the alps in 1979. While all from the alps his great grandparents had tried their luck in Brazil and Australia and later his grandfather was in Russia fighting along his famous cousin Mario Rigoni Stern. When he was little Frigo's family moved to Canada where later on he studied at the Emily Carr Institute of Art and Design doing performances living as a homeless person. After much time spent on the road Frigo moved to Sweden to gain his Master of Science in Art and Technology and became a teacher at the Konstfack College of Art and Design.

In the meantime Frigo began to document his life 24/7. His project was awarded at Ars Electronica and has been shown in main art museums such as at the Hasselblad foundation. His main idea however was to deposit the data resulting from his project back to nature and having failed to do so in Sweden, out of disappointment he accepted an offer to move to China and work for the World Expo while teaching at Tongji university. From China he was invited to the United States to work for the renown Polish artist Krzysztof Wodiczko at Harvard Graduate School of Design and from there he became a research assistant and then a project leader at MIT Design Lab.

Having had the opportunity to do his PhD in Critical and Cultural Theory back in Sweden, he taught database aesthetics at Sodetorns University. Planning to get back to his idea of depositing the data he gathers as part of his life-project, Frigo bought some land in the alps and began the building of a giant cube where to stow it. In the meantime Frigo developed his passion for memoirs and began to go more in depth with the life of hunter-gatherers. He then created an art-route leading to his cube with other installations and sculptures proposing a more indigenous way of living while enabling the surrounding nature to rewild.